All About Advertising: Creating a Dandy Ad!
The purpose of this lesson is to create a collage that conveys the message of each student's “dandy ad.” The collage will contain, at minimum, the five persuasive phrases outlined in their worksheets from previous lessons, along with the images they described in their worksheet. The students will create their collage out of magazines and construction paper. When the students’ collages are complete, they will engage in a group critique where they will describe and interpret each other’s dandy ads.
Grade level: 9th (although could be adapted for other grades)
Materials to gather for this lesson include:
- 12” x 18” construction paper
- Elmer’s glue
- Glue sticks
- Plastic baggies for unused magazine cuttings
During this lesson in advertising students will learn:
- How to use a variety media, techniques and processes to communicate an idea
- How to create a collage of a “dandy ad” conveying a positive message or healthy habit
- Using artist’s equipment and materials properly and safely
- Evaluate and discuss the work of their peers in a constructive manner and in a safe environment
- Distribute and clean up artist’s equipment and materials responsibly
Knowledge Building Activities
The instructor will begin by giving the students an overview of the lesson and showing the students a teacher’s example.
Next, the instructor will go over a checklist the students will use as a guideline for acceptable work. The checklist includes:
- Collage pieces are neatly cut – no jagged or torn edges!
- Cover the entire piece of construction paper – no gaps!
- No glue or paste gobs anywhere!
- A minimum of five persuasive phrases should be visible in the collage
- Check the “what makes a great ad” list to see if your ad needs more work.
Distribute the project materials and supplies among the students and give them time to work. Let them know if they have trouble coming up with ideas, they are free to get up and “shop.” The students will most likely need several class sessions to complete their projects.
Five minutes before the class session is over, have students clean up their area and put everything away.
When the students have finished their collages, engage them in a group critique in which they describe and interpret their classmates’ work. To encourage discussion, ask students questions such as, “which ad do you think is the most persuasive?" or "What led you to this conclusion?”
Formative assessment strategies:
The behavior being formatively assessed is the students’ ability to stay focused while the teacher gives instructions, work productively and remain focused during the work periods, ask for assistance when needed and their ability to follow directions.
The final product will be assessed according to the following criteria, on a 4-point scale (4=excellent, 3=good, 2=satisfactory, 1=needs work) based on the following: The student developed original ideas; the student used their time productively and well; the student worked neatly and carefully; the student followed directions; the student transferred previous knowledge regarding persuasion and advertising.
Don't forget to check out other in-class advertising lesson plans in this four-part series.